The Halfway Group

Social Media Management, Graphic Design

AboutThe Client

Lochtec Innovations have been actively involved in the management of Social Media pages for the Halfway Group over the last three years, working with a number of their Halfway Toyota branches, as well as Lexus Fourways and three Halfway Pre-Owned brances in Cape Town.  In total, we manage 33 Social Media pages for the company on a daily basis, and work very closely with their marketing department.

Our responsibilities include content planning, scheduling of content, product photo selection for posts, graphic design, creating awareness of events and special offers, management and redirecting of queries, and other day to day tasks.

We have also been contracted by some of the individual dealerships to assist with the design of artwork for large format branding jobs.

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