Apple’s iOS 14 Changes and your Digital Marketing Strategy

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In an effort to increase customer privacy, in June 2020, Apple announced product and policy changes that will affect data sharing across iOS. The change will see a privacy option that was previously located in your iPhone’s settings brought to the forefront of your attention when you open an app. With the increased focus on users having the ability to block advertisers from accessing their data, there will be a fundamental change in the personalization of digital marketing strategy. We will discuss these changes and how you can pivot your strategy to ensure your marketing efforts are effective.

source: https://unsplash.com/photos/ah-HeguOe9k

source: https://unsplash.com/photos/ah-HeguOe9k

source: https://unsplash.com/photos/CNbRsQj8mHQ


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